John had insight into the market many of us nowadays don't have the pleasure of seeing. Pre-construction sales at the time were rare and unknown to most in the industry. John saw an opportunity, establishing some of the industry's first builder relationships with market leaders such as Tridel, Plaza Corp, & Tribute Communities, three of Toronto's largest and most esteemed developers.
In 2011, New Concept set a record high with over 1,100 new condominiums sold, a number unseen and envied by most Brokerages. As the years went on, sales grew to new heights with the brokerage selling over 10% of the market share multiple years in a row, which opened the doors to representing developers in-house and selling entire buildings out before ever reaching the public sale. This secured the Brokerage's life-long relationships to dominate the pre-construction sector.
For over 15 years, John has been an avid columnist in the family-owned Korean Real Estate Post, a local newspaper highlighting Toronto's ever-changing Real Estate Market. John feels pleasure and a sense of duty to convey his knowledge of the real estate market to his 10,000+ monthly subscribers. He feels as though he owes the community this duty of his lifelong career in real estate.
Broker of Record
Richard Cho, Broker of Record and John Cho's youngest son, has taken the reigns of managing the brokerage on a day-to-day basis.
Richard Cho's history in real estate started with his interest in law. He first started his career after receiving his Juris Doctor degree from the University of Windsor, then articling with a prominent defence lawyer as well as a civil litigator and real estate solicitor in Toronto, allowing him to gain valuable experience in a diverse array of legal matters.
Richard is also licensed by the Financial Services Commission of Ontario as a mortgage agent in the Province of Ontario.
"Royal LePage New Concept is a beacon of innovation, offering many agent success plans and strategies to take their businesses to the next level."
Our Brand New Yonge Street office is nearing completion and it's looking fantastic!